Su Casa

For 25 years, Su Casa has been Cincinnati’s heartbeat for Latino families—a sanctuary where essential services meet cultural belonging. Yet their voice struggled to bridge two worlds: families seeking support and allies fueling their mission. We architected a bilingual brand system to unify this duality into one resonant force.

The Bridge We Built:

• Cultural Identity Codified: A vibrant logo fusing community warmth with professional trust

• Dual-Audience Precision: Separate but harmonized toolkits offering dignity-driven materials for families and ally-focused assets for partners

• Ecosystem Activation: Posters to shirts transformed into pride symbols, turning every interaction into mission advocacy