When KnowledgeWorks needed to reignite their identity, we engineered a holistic rebrand from the ground up—transforming a logo refresh into a dynamic visual ecosystem. Centered on a "spark of knowledge" metaphor, we crafted an iconic wordmark and adaptable symbol system that resonates with K-12 leaders through vibrant primary hues while projecting unmistakable authority.

The System:

• Active Visual Language: The spark became a standalone graphic—equally powerful on business cards, swag, or other materials

• Universal Architecture: Flexible header/logo lockups that liberate publications plus modular templates for instant on-brand execution

• Empowered Adoption: Pre-built presentation templates with usage guides for democratizing perfect application

• Future-Proof Governance: Comprehensive brand guidelines ensuring consistency across multiple touchpoints

• 7 years of daily use: From business cards to presentations with zero loss of impact